Horse & Country (H&C), the leading international equestrian sports network, is pleased to announce a new partnership with the United States Equestrian Federation (US Equestrian), the national governing body for equestrian sport in the US. The two organizations have agreed to a multi-faceted marketing and cross-promotional alliance and will also work together on areas such as video production and live streaming of events worldwide.
The marketing component of the partnership is designed to bring new enhanced benefits to each organization’s membership community and includes:
- Exclusive first views of H&C premium content for US Equestrian members
- Discounted annual subscription to H&C’s multi-platform streaming service, H&C+, for US Equestrian members
- Dedicated showcase area for H&C content on the US Equestrian website
- Branding presence for each partner across the other’s website and social platforms
- Regular newsletter, social and e-blast campaigns promoting key messages to each partner’s community
- H&C to be designated as an Official Sponsor of US Equestrian
Further, H&C+ will be US Equestrian’s international partner for live streaming of designated USEF events and championships, providing top class US equestrian sport with additional exposure to a worldwide audience. H&C and US Equestrian will also work together on the live streaming of selected premium equestrian competitions in the US, with coverage available on both H&C+ and the USEF Network.
H&C+ members will be able to watch these streams online at horseandcountry.tv and through H&C’s proprietary apps, as well as through third-party services including Roku, Apple TV, Android TV and Amazon Fire. The full list of events to be covered will be announced.
Heather Killen, CEO of H&C, said: “We are delighted to announce this partnership with US Equestrian. We look forward to introducing H&C’s rich mix of national and international sport, training and learning programs, and entertainment and documentary shows for equestrians to the US Equestrian membership, while bringing a new range of disciplines, events and talent to our subscribers.”
“Through our new partnership with H&C, our members will have expanded access to professional equestrian sport coverage along with educational and entertaining content,” said US Equestrian CEO Bill Moroney. “We know our members will be eager to take advantage of this new access, and we look forward to working with H&C to spread the joy of horses to new audiences here in the U.S. and abroad.”
The partnership launches on September 1st and, over the coming months, H&C+ members can look forward to live coverage of the Pennsylvania National Horse Show (Dover Saddlery/USEF Medal Finals and Neue Schule/USEF Junior Jumper National Championships), the British Dressage Young Horse Championships, Monty Roberts’ Special Training, Les 5 Etoiles de Pau, and the National Western Stock Show, among many other premium events.
Contacts:
Tim Smith, tim@timsmithmarketing.co.uk 01724 784600
Richard Burdett, richardb@horseandcountry.tv 07768 511702
About H&C:
Horse & Country is the leading international equestrian sports network. Based in London, H&C is available worldwide via connected TV, mobile and web subscriptions, including Apple TV, Android TV, Roku, and Amazon Fire TV, on Amazon Prime Video in the UK, Germany and Austria, as well as on pay-TV platforms in several of these key equestrian markets. H&C’s integrated, multi-platform offering is unique in giving subscribers 24/7, year-round premium equestrian content.
About US Equestrian:
US Equestrian (USEF), established in 2001, is a 501c3 non-profit organization serving as the national governing body for equestrian sport in the United States as part of the U.S. Olympic and Paralympic Committee family. USEF oversees team management, pathway programs, and athlete development for the eight FEI-recognized disciplines in the United States, including dressage, driving, endurance, eventing, jumping, para-equestrian disciplines, reining and vaulting, as well as for 29 different breed and national affiliate organizations. US Equestrian currently services over 140,000 members with a continued mission to grow equestrian sport in the United States, while bringing the joy of horses to as many people as possible.