London – September 23rd, 2025 – Leading international equestrian sports network Horse & Country (H&C) today announced the full list of partners who are participating in the sixth series of flagship show All Star Academy alongside title sponsor Blackfort Equestrian.
With a total of nineteen brands taking part, it’s the biggest ever line-up of sponsors in All Star Academy’s history, reflecting the enduring appeal of the format and the range of opportunities the series provides for advertisers to raise their profile in a proven, high rating, and brand-safe environment.
With a wide range of sponsorable opportunities built into the series there are many ways to showcase brands. Each of the challenges that the contestants face has a named sponsor, with the challenge specifically designed to tie-in with that brand’s objectives. The Diary Room, where the competitors go to celebrate, vent, or whatever they feel like doing after the trials and tribulations of the day, is another high profile sponsorship property. And there are multiple opportunities for product placement as the cameras rove over this year’s new venue, Hartpury Equine, located in the stunning Hartpury University and Hartpury College Campus.
In addition to the title sponsor, the full list of brand partners lining up for Blackfort Equestrian All Star Academy is as follows:
- Baileys
- Barefoot Caravans
- Blue Cross
- Charles Owen
- E-Riders
- Gallant Equestrian
- Great British racing
- Green Mile Bedding
- Horse Monkey
- Hartpury University and College
- Idolo
- Jump For Joy
- The Knights of Middle England
- Likit
- NAF
- Stud Muffins
- Veredus
- yfood
Commenting on behalf of H&C, Head of Brand Partnerships Mel Newman said, “We’re delighted with the line-up of brand partners who’ve come on board this year. The range and quality reflect All Star Academy’s position as a unique media property in the equestrian sector, with a profile to match. We also have a five-star roster of celebrity guest judges this year but we’re keeping them under wraps until the series transmits!”
As with all the previous All Star Academy series, Blackfort Equestrian All Star Academy will be produced for H&C by Lizzie Greenwood-Hughes’ company, Harkaway Media.
The first episode of Blackfort Equestrian All Star Academy premieres on H&C’s streaming service, H&C+, and on the Horse & Country channel, on Thursday 13th November. Annual membership of H&C+ is a highly competitive £84.99 as a one-off payment, and there’s also a recurring monthly subscription option of just £14.99.
If you’re an advertiser interested in how branded content can feature within your marketing activity, the H&C team would be delighted to outline the possibilities. Find us at BETA International later this month on Stand C22.
ENDS
Media Contact H&C:
Richard Burdett [email protected] +44 (0) 7768 511702
About Horse & Country: Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.
About Blackfort Equestrian: Blackfort Equestrian is a premium equestrian apparel brand known for its modern, rider-focused designs that combine performance, comfort, and style. The brand is named after Director, Molly Kaye’s horse Blackfort Boss (aka Marley). Specialising in technical riding wear such as breggings, base layers, jackets, and accessories, Blackfort appeals to ambitious amateur and professional riders alike. With a strong presence in the UK and a growing international following, Blackfort is recognised for its attention to detail, durable fabrics, and sleek aesthetic that transitions effortlessly from stable to street. Their brand is aspirational yet accessible, with a loyal, engaged customer base that values quality and performance.