- Upload High-Quality Photos and Videos:
- Since not all potential buyers can visit, provide high-quality visuals.
- Videos should show the horse in all basic gaits and “in action” to give buyers a complete picture and assess suitability.
- Utilize Social Networks:
- Promote your sales stable on platforms like Instagram, Facebook, and TikTok to increase reach.
- A premium ad (e.g., Platin-Verkaufsanzeige on ehorses) may include sharing on the platform’s social media channels, reaching hundreds of thousands of potential buyers.
- Conduct Interviews about the Sale Horses:
- Anticipate common questions (often asked during test rides) and upload short interviews for each horse to provide a better overall impression.
- Comprehensive description texts in the ad are also essential.
- Offer Virtual Office Hours:
- Schedule specific times for potential buyers to contact you via phone or chat to answer questions, fostering personal contact.
- Maintain this contact and offer regular or individual appointments.
- Create a Waiting List for Sale Horses:
- Use a waiting list to keep track of who is interested and when appointments are scheduled.
- Offer a Callback Service:
- Set up a callback service to ensure everyone showing interest receives the necessary information, which is key for staying in touch with customers.
- Tool Tips for Optimal Ads:
- Photo Tools: Adobe Lightroom, Adobe Photoshop Express, VSCO, SKRWT, Enlight, Snapseed.
- Video Tools: Video-Editor, Vivavideo, Youcut, Inshot.
🛡️ Conducting a Secure Online Horse Sale
- Be Aware of Check Fraud:
- Never accept check payments or purchase offers via check, especially from abroad, as they might be stolen or fake, even if they initially appear valid.
- If you receive a check for an amount higher than the purchase price, do not transfer the difference back.
- Beware of SMS or Email Fraud (“Phishing”):
- Be suspicious of emails (even those seemingly from the platform, e.g., ehorses.de) asking for confidential data (credit card number, passwords, ad number, etc.).
- Never carelessly disclose sensitive information; contact support immediately.
- The platform will never ask for your payment details (credit card/bank info) again after the initial ad payment.
- If you receive a suspicious SMS seemingly from the platform, do not respond and delete it immediately, as the platform does not send texts.
- Blocking Fraudulent Inquirers:
- As a seller, you can block specific inquirers directly in your requests if you are certain they are fraudulent.
- If four or more providers block the same inquirer, they may be placed on a ‘Blacklist,’ preventing them from making further inquiries or placing ads.
- If unsure, contact the platform’s support team for verification and potential blocking.
- Online Sales Process (e.g., ehorses):
- The platform is not involved in the purchase transaction and does not know who buys which horse from whom.
- All sales-relevant agreements are negotiated between the seller and the buyer.
- The platform does not give recommendations on payment methods or make statements about a buyer’s trustworthiness, as it lacks this information.
- Any email seemingly from the platform making claims about a buyer’s trustworthiness is likely a fake.