News

Meet the brands bringing the evoke All Star Academy 2026 to life

Eight riders, a host of exciting challenges and one unforgettable opportunity – the evoke All Star Academy is returning to Hartpury!

Behind every challenge is a fantastic line-up of partners helping our contestants and their horses look, feel and perform at their best.

Safety takes centre stage

Leading the way is title sponsor and official Safety Partner, evoke. You’ll spot evoke across the Academy arenas and scoreboard, but their role will be particularly important during the cross-country challenge, where preparation, confidence and safety are everything. evoke will also take centre stage for the all-important finale.

Dressed for the occasion

Blackfort Equestrian, our showjumping challenge partner, will provide the women’s clothing, while Gallant Equestrian will kit out the male contestants in a wardrobe combining equestrian performance with contemporary style.

Completing the look, Celeris will provide their distinctive handcrafted riding boots, helping our contestants feel polished and confident in the saddle.

Creating the Academy experience

Jump 4 Joy will help create the professional competition environment, while Ifor Williams joins us as a challenge partner and takes over the Academy’s famous Diary Room. Expect honest reactions, laughter and perhaps a few confessions from Ifor Williams Corner!

Equestic will help contestants understand what is happening beneath the saddle through valuable performance insights – with a few surprises along the way.

Long-standing partner Great British Racing will also return to put the contestants through their paces in a very special challenge. We can’t reveal too much just yet, but it may test them in ways they aren’t expecting…

Supporting the Academy horses

Our equine stars deserve the very best, so several specialist brands will be helping us keep them happy, comfortable and ready to perform.

British Horse Feeds and Science Supplements will bring their expertise in equine nutrition and wellbeing, while BedDown will help keep the horses comfortable in their stables and Horslyx will provide valuable equine enrichment.

BEMER will support the horses’ relaxation and recovery using its specialist Horse-Set. Rather than a magnetic rug, the system uses a low-frequency pulsed electromagnetic field signal designed to stimulate the muscles and support local circulation.

Veredus will also support the horses with their specialist equestrian products, helping them look and feel ready for every challenge.

Together, these brands will support the horses before, during and after their challenges – because while the riders may be the contestants, we all know their four-legged partners are the real stars of the show!

Making a difference with Greatwood

The Academy is also proud to support Greatwood, the charity that uses former racehorses to educate and inspire children and young people with additional educational needs.

Greatwood will join us for the finale, giving viewers the opportunity to learn more about its remarkable horses, students and life-changing work.

Together, these partners provide far more than products. Their expertise, creativity and encouragement help make the Academy an unforgettable experience for our eight riders – and we can’t wait to reveal what they have planned!

 

The 2026 evoke All Star Academy is proudly supported by title sponsor and official Safety Partner evoke, alongside Blackfort Equestrian, Gallant Equestrian, Great British Racing, Jump 4 Joy, Knights of Middle England, Sam Dracott, Ifor Williams, Equestic, British Horse Feeds, Greatwood, BEMER, Science Supplements, Celeris, BedDown, Veredus, Horslyx, Profiles Range and The Cross Country App.

PT
Press Team

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