News

Opportunity of a lifetime for amateur eventers

Amateur eventers will have the opportunity to win a brand new car for the year, thanks to Mitsubishi Motors.

New name

The motoring company, which has been associated with Badminton Horse Trials for 25 years,has put forward the prize for the Mitsubishi Motors Cup, a prestigious national final open to amateur riders from all over Great Britain.

The competition will form British Eventing’s (BE) National Championship and will build upon the success of the Mitsubishi Grassroots Championships, which was created in 2009.

Hallowed turf

Like its predecessor, the Mitsubishi Motors Cupwill be held just before the world famous four-star event in early May, and will give amateur riders the chance to compete on Badminton’s hallowed turf.

An estimated 6,000 riders are expected to take part in qualifying competitions.

“Our association with equestrianism at amateur level is something we are very proud of,” said Managing Director of Mitsubishi, Lance Bradley. “We are delighted to have the opportunity to create an even more memorable experience for those taking part.”

Car for a year

The competition will once again be open to those competing at BE90 and BE100 level. The winners of each Mitsubishi Motors Cup classification will receive a brand new Mitsubishi Shogun to keep for a year, as well as prize money, trophy and a commemorative plaque to keep.

In addition, the two winners and the runners up are offered licence to use the prestigious Mitsubishi brand name in association with their horse’ names to commemorate their victory.

David Homes, Chief Executive of British Eventing expressed his thanks to Mitsubishi Motors (UK) for their continuous support of grassroots eventing. “This series continues to become an increasingly important part of our National Championship calendar, being the ultimate goal for many. To have this generous prize and package on offer enhances what is already a fantastic achievement,” he added.

The logo for the new competition incorporates an image of Alexandra Farra-Fry, the BE100 winner of the Mitsubishi Grassroots Championship in 2014.

MT
Marketing Team

Read next

2 min read
News

From Army Equitation School to Grand Prix glory: Lt Michaeli Byrne delivers at Dublin

This weekend saw Army Equitation School rider Lt Michaeli Byrne take on the world’s best in the €1 million Rolex Grand Prix...

News
3 min read
News

Go Behind the Scenes of Showjumping: the best documentaries and exclusive series to stream

Showjumping is about so much more than those few minutes in the ring; every clear round encompasses the unique partnership between horse...

News
2 min read
News

How to Watch Big Star: the Nick Skelton Story on H&C+

Nick Skelton needs no introduction when it comes to legendary riders, having secured Britain’s first individual gold medal in showjumping at the...

News
4 min read
News

How watching live sport can improve your own performance

Watching those at the top of the equestrian game is not only inspiring, but can actually improve your own performance, whatever your...

News
5 min read
News

Horse & Country to Deliver First Global Broadcast of Multi-Discipline Bridleless Competition

[London, UK – 22.05.2026] – Horse & Country (H&C), the leading international equestrian sports network, has today announced it will deliver what...

News
3 min read
News

How Your Stable Layout May Affect Your Horse

Your stable layout could be affecting your horse’s comfort more than you think. Factors such as visibility, noise levels, and social contact...

News
6 min read
News

EASA Application FAQs

H&C is thrilled to announce that applications are now open for the 7th season of our most popular reality series, All Star...

News
4 min read
News

Introducing… ‘On the House’: Exclusively for H&C+ Members

On the House: £100 Monthly Draw Being part of H&C+ comes with more than just world-class sport and training. Every month, one...

News
4 min read
News

How to protect your horse’s tendons and joints: a practical guide

Ask any experienced rider or trainer about their biggest concern, and joint and tendon health will likely be high on the list....

News
4 min read
News

Horse & Country Secures Landmark Multi-Year Title Sponsorship with evoke® for All Star Academy

[London, UK – 16.04.2026] — Horse & Country (H&C), the leading international equestrian sports network, today announces a major new multi-year title...

News
3 min read
News

Spring Grass, Weight Gain and Management Ideas

With a reputation for being grass guzzlers, some ponies have been shown to consume up to 5% of their bodyweight in grass...

News
3 min read
News

Spring grass: the seasonal shift every horse owner should understand

Longer days, lighter evenings, and finally lush green fields again. It feels like a fresh start. But for your horse? Spring grass...

News
6 min read
Press releases

Horse & Country and EquiReel Partner with USEA to Deliver Unparalleled Video Coverage of the 2026 USEA AEC

The United States Eventing Association (USEA) is pleased to be partnering with Horse & Country (H&C), the leading international equestrian sports network,...

Press releases
3 min read
News

Promote Horse Health by Supporting the Equine Microbiome

The equine microbiome plays a crucial role in digestion, immunity, and overall health. Horses are hindgut fermenters, with microorganisms in the large...

News
2 min read
News

Cobs Can Go Eventing Applications 2026 – FAQs

Cobs Can Go Eventing is back! One of our most popular series is back for its third season, and we’re looking for...

News
5 min read
Press releases

Horse & Country and British Dressage announce landmark three-year partnership extension through to 2028

[London, UK – 05.03.2026] — Horse & Country (H&C), the leading international equestrian sports network, and British Dressage (BD), the national governing...

Press releases
2 min read
News

Sell Like a Pro: Your Guide to the Perfect Listing

Put an end to time-wasters and unsuitable inquiries. By presenting your horse strategically, you attract exactly the buyers who recognize its true...

News
2 min read
News

Global Horse Trading on ehorses: Your Chance to Find the Perfect Match!

Global Horse Trading on ehorses: Your Chance to Find the Perfect Match! ehorses Opens the Gates: Why the Global Market Is Your...

News
4 min read
Press releases

Horse & Country to Stream the Iconic CSIO5* Rome – Piazza di Siena Through 2028

[London, UK – 09.02.2026] Horse & Country has confirmed the extension of its long-standing partnership with the Italian Equestrian Federation (FISE), securing...

Press releases
5 min read
Press releases

H.H. The Amir’s Sword 2026 Returns to Al Shaqab with a Heritage-Led Arena Spectacle and a €1.5M CSI5* Grand Prix

Four days of elite sport and a standout social atmosphere, delivered at the Longines Arena at Al Shaqab as part of the...

Press releases