Press releases

Horse & Country announces multi-year partnerships with Adelaide and Luhmühlen 5-Star events

London, United Kingdom – March 12th, 2024 – Leading international equestrian  sports network Horse & Country (H&C) today announced details of extensive and  exclusive multi-year partnerships with two of the world’s 5-Star three-day events; The Adelaide Equestrian Festival and The Longines Luhmühlen Horse Trials. 

The Adelaide Equestrian Festival is Australia’s premier equestrian sports event. It’s the only 5-Star held in Australia, the only one held in Asia Pacific, and the only one  held in a city centre, offering a truly unique viewing experience. In 2024 it runs from  April 18th to April 21st and members of H&C’s streaming service, H&C+, will be able  to watch exclusive coverage of all the action from all three phases with commentary  from H&C favourite Spencer Sturmey. 

In addition to the 5-Star, Adelaide also runs 3-Star and 4-Star events which will also  be live-streamed on H&C+. Viewers will be able to enjoy the Cross Country and  Showjumping from the 3-Star, and every phase of the 4-Star. There’s also more  eventing from Australia to enjoy later in the year including the Melbourne  International and The Sydney International. 

The Longines Luhmühlen Horse Trials runs from June 13th to June 16th this year and  is Germany’s premier three-day event. As with Adelaide, H&C will cover all three  phases with Spencer Sturmey again providing the English commentary. German  viewers can look forward to local language commentary from Dirk Alexander Lude, a  well-known voice to German fans of horse sport.  

There’s an additional treat from Luhmühlen with full coverage of the 4-Star event  which runs in tandem with the 5-Star and is the official German Eventing  Championship. Overall, there’ll be an extra edge to Luhmühlen in 2024 as it’s the  final 5-Star before the Paris Olympics and the last opportunity to check out the form  riders.  

In addition to the 5-Stars, H&C+ members can look forward to a feast of eventing in  2024 starting with the UK season curtain raiser at Thoresby, with Aston le Walls,  Burnham Market, Chatsworth, Belsay, Bramham, Hartpury, and Blenheim to follow. 

Annual membership of H&C+ is only €84.99 as a one-off payment, or there’s an  option to pay in 12 monthly instalments of €8.99. And non-members who wish to  watch can choose H&C’s Freestyle option and buy a pass for each event for just  €19.99.

Commenting for H&C, Director of Content Jonathan Rippon said, “I am delighted to announce our exclusive live coverage of these hugely prestigious events, two of only  seven 5-Stars in the world. We’ve developed great relationships with both  organisations over the last few years and these new multi-year partnerships are  further proof of H&C’s position as the Home of Eventing.” 

For Adelaide, Festival Director Kirsty Withers said, “One of our festival’s unique  strengths lies in the challenge of hosting three disciplines in the heart of a major city.  The breathtaking parklands surrounding the Adelaide CBD provide an unparalleled  backdrop, making this event truly one-of-a-kind. We feel blessed to have access to  such a remarkable venue and take immense pride in presenting it to a global  audience via Horse & Country for all equine enthusiasts to enjoy.” 

For Luhmühlen, Event Organiser Julia Otto said, “We are delighted to continue  working with Horse & Country as our streaming partner. This partnership is already  well established and very familiar to eventing fans around the world. It is of huge  benefit to the Longines Luhmühlen Horse Trials that Horse & Country will stream the  sport coverage internationally, as this is key to both our sponsorship partners and  fans, especially if they aren’t able to attend in person.” 

To watch all H&C’s live eventing coverage, make sure you are signed up to  H&C+. Members can watch online or with H&C’s mobile apps, as well as on Roku,  Apple TV, Android TV, and Amazon Fire. Both H&C+ members and Freestyle pass  holders can also watch all the action on-demand straight after the event. Full details  on how to join or purchase your H&C+ Freestyle pass can be found at  www.horseandcountry.tv 

ENDS 

Media Contact H&C: 

Richard Burdett richardb@horseandcountry.tv +44 (0) 7768 511702 

About Horse & Country Horse & Country is the leading international sports network  for the passionate and active equestrian community. Headquartered in London, it is  available globally via connected TVs, mobile and web and on leading digital and pay TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden,  and Australia. Horse & Country’s programming line-up includes live coverage from  leading sporting competitions in all equestrian disciplines, as well as training and  learning shows, documentaries and entertainment.

MT
Marketing Team

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