The Pony Club has been given a makeover and now has a new, modern look.
More modern
The club carried out its most comprehensive review since it started in 1929, in consultation with its volunteers and members.
As a result, the Pony Club logo, most commonly seen on its badge, has a cleaner and more simple design.
“Refreshing our brand allows us to represent ourselves in a more modern way, while respecting our heritage and remembering what makes the Pony Club great,” said chief executive Pip Kirkby. “We need to move forward in order to continue to be inviting to both our current members as well as potential new recruits.”
Relevant organisation
The new brand is the first phase of a membership campaign that hopes to see the Pony Club re-positioning itself as a relevant organisation to young riders.
“We want the refreshed brand to re-introduce the Pony Club to those who know and love what is great about it as well an introducing it to those who are yet to benefit from the fun at rallies and camps, as an integral part of what makes the Pony Club a part of British fabric and society,” added Pip.
The Pony Club has helped the shaped the careers of many top riders, including the entire Olympic silver medal winning team of Zara Phillips, Nicola Wilson, Tina Cook, William Fox-Pitt and Mary King.
‘Strengthen its appeal’
“I have great memories of my time in the Pony Club, where I learnt so much,whilst at the same time having great fun” said Nicola Wilson. “As an organisation, it is ideallyplaced to promote the highest ideals of sportsmanship and loyalty, whilst atthe same time creating character and self-discipline, which I know has helped me in my career as an event rider.
“I fully endorse the re-fresh of the Pony Club brand as this will only further strengthen its appeal to the modern day young rider.”